There are now over 500 million users worldwide on LinkedIn. However, the site isn’t just to reconnect with old co-workers and classmates, but LinkedIn is a necessity these days for job seekers, businesspeople, company owners, and marketers. With the multitude of businesspeople, the tone on LinkedIn is much more professional than what you would find on Facebook or Twitter.
So how can you make the most of this platform?
Building Your Personal and Business Profile
The first thing as a business owner is to make sure you have a personal profile on LinkedIn. People like connecting with other people who have a face and a personality on social media platforms. This is why it is important to have a face behind the company. Having this personal profile will help people searching your name to find your business and learn more about you. Posting articles that relate to your company or industry is great for staying relevant.
The next step may seem a bit obvious, but building your business profile page is also very important. Make sure your company is staying relevant on LinkedIn by posting about once a day and posting around early morning, midday, or between 5-6pm (before work, lunch time, and after work). Post relevant information about your industry, interesting articles, blog posts, videos, and other content your business wants out there on the platform. Try to enhance engagement on the posts to stay more applicable in news feeds.
Connecting With Others
So you have found your siblings and close friends on LinkedIn, maybe even your Aunt Joan has a profile, but where do you go from there? Connect with as many people as possible. Your co-workers, past co-workers, people you attended school with, and even random people you don’t know. Accept that connection with someone you don’t know. This helps you branch out and brings more opportunities for leads for your business.
Other than just making connections, endorsing people and their skills will help you get the same back from them. Not to mention reaching out to the people you don’t know and getting to know them. Again, this helps tremendously with connections for leads and more business opportunities.
Improve Your Reach
Ranking high on the search engine is very important for businesses. This can be done by improving your headline on your profile with keywords that people search for in order for your profile to be the first one to pop up. Including those keywords in other parts of your profile could help as well.
For your personal page, editing your work experience to reflect your most recent and relevant work within your industry will help you look more qualified and help people in your work field find you. You can even create LinkedIn groups to help connect with people more closely in your industry, generate leads, and put your business out there.
LinkedIn can be so helpful for you and your business to connect with others, generate leads, and just having an online presence for other businesses and people to find you. With these few simple steps, you are well on your way to having a successful LinkedIn personal profile and company page.
So what are you waiting for? If you need help creating content for your LinkedIn page, our team is more than happy to assist!