Who are you talking to?
This is one of the most important questions you will ask yourself when developing your content plan. It doesn’t matter what you are saying, or how you are saying it. If you don’t understand who is listening first, your message will fall on deaf ears.
Here are a few tips on understanding your audience.
1) Who is already listening?
Before you begin to dive in to who you want to listen, pay attention to who already is. Get to know them well, because they are the ones who are organically resonating with what you have to say. Who is consistently sharing your Faecbook posts? Commenting on your blogs? Giving your company a shout-out? These people are your core, and people like them will comprise a large segment of your target audience.
2) Go deeper.
Knowing where your customer lives, their interests, their gender, and their favorite brands are simply not enough. In an age of abundant information and constant bombardment of marketing messages, you have to cut through the noise. You need to have a solid grasp on their needs, their desires, and what is frustrating them right now. Understanding customer pain points will be a huge driver for your calls to action and crafting content that speaks to them in the moment.
3) Create customer personas.
Creating customer personas is an invaluable tool for understanding your audience. Make a list of descriptors, and don’t be afraid to get creative. What is this person’s name? Where do they live? What is their exact age? What do they look like? What and who is important to them? What do they want most out of life? Create at least three of these personas, and keep them in front of you every single time you are writing content. Measure your personas against the reality of what you are seeing with your marketing, and tweak as needed.
4) Connect authentically.
People are smart. They know that brands are targeting them, and doing it with more and more specificity. Before you produce content, ask yourself- how can I truly help my customer? Starting with this motive in mind ensures that the content you are creating is a resource, and that you are building trust. Speak with authenticity, and be real with people. Once the trust is there, you can ask for the sale. But not until then.
I hope these tips are helpful to you. If you would like more information on how Savvee creates content and connects you with your audience, you can read more here!