When it comes to social media and content marketing, the number of terms that get thrown around can make your head spin. We know that marketers understand this language, but often it is lost on everyone else. With this list we hope to help you make sense of some of the more popular terms that are used, whether it’s one that’s been around for a while, or one that is just beginning to gain traction. We won’t cover every single term in the encyclopedia with this post, but we hope to hit the most important and help you understand how they affect your success with social media and content marketing efforts.

Call to Action– part of the copy used in your social media posts asking the reader to follow a certain next step- click, leanr more, purchase, etc.

Chatbot– a computer program designed to simulate conversation with human users via the internet

Clickthrough Rate– metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.

Conversion– the point at which a recipient of a marketing message performs a desired action, or responds to your call to action.

Cost Per Result– cost per result indicates how cost-efficiently you achieved the objectives set in a social media ad campaign, specifically on Facebook.

Engagement– the amount of interaction, including likes, shares and comments, that a piece of content receives.

Ephemeral Content– content posted to a social media platform that only “lives” for 24 hours before it is no longer available for viewing.

Followers– a person who subscribes to your account on social media platforms to receive your updates.

Handle– someone’s @username on Twitter or Instagram.

Hashtag– a word or phrase preceded by a “#” (i.e. #socialmediamarketing), used to categorize information and make it more easily searchable.

Impressions– the point in which an ad is viewed once by a visitor, or displayed once on a web page.

Inbound Marketing– a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

Influencer Marketing– a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Like– a quick way for a user to show approval of a post.

Mention– if a given @username on Twitter is included in a tweet anywhere else but at the very start, this is considered a mention.

Organic Reach– the total number of unique people who were shown your post through unpaid distribution.

Paid Reach– the total number of unique people who were shown your post as a result of ad campaigns.

Retargeting– a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.

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